Strategic Planning

Decisions about facility maintenance and repair of senior care structures may have traditionally been left to facility managers but executives should be leading the way.

How should healthcare executives measure the effectiveness of their marketing communications programs? There is no "one size fits all" formula, but your approach doesn't have to be complex.

Hospital risk sharing, integrated hospital systems and large group primary care practices are among the top factors linked with the formation of ACOs.

Florida's Baptist Health has devised a more efficient way to manage their medical devices and share risk, and it's helping them place real controls on capital costs.

The recession and the mandates outlined in the Affordable Care Act are changing the way hospitals do business, with a greater emphasis on clinical outcomes, cost efficiency, and quality of care and less emphasis on patient volume.

Once an independent hospital decides it wants to join a larger hospital or health system, it must do the footwork to prepare for a merger and find the right partner.

Keeping a medical practice going these days has become a complex and pricey endeavor. Near the top of the list of increasing costs: information technology.

Among the themes at the Medical Group Management Association's annual conference in San Diego next week is the impact of personality -- from using personality for branding to understanding why people do what they do.

As health systems and hospitals consolidate and battle for patients, they are starting to employ online consumer marketing efforts. A new Provider Web Presence Index is now available to track provider success.

The healthcare industry is undergoing dramatic change, which means a new role for the hospital chief financial officer. CFOs must now be more strategic, and possess some very specific skills and experiences.