Strategic Planning
While it might not be the first question anyone with a stake in marketing their health system, practice or company, asks, the one thing that's really on their minds is how to get the most for their marketing and communications efforts and budget.
A perfect storm of demographic trends is creating a critical - and growing - gap between the demand for care and the number of doctors available to provide it.
The efforts of a number of hospitals across the country to improve the health of their patient populations by promoting healthy foods are a benefit to the hospitals themselves and their communities.
U.S. nonprofit hospitals' financial performance in fiscal year 2012 wasn't strong, and the outlook for FY 2013 doesn't appear to be much better.
With penalties to pharma companies for violating the Physician Payments Sunshine Act potentially ranging into the millions of dollars, adhering to the act is a priority. But when it comes to marketing materials, achieving compliance is not simple.
Last month, the Institute of Medicine published a much-awaited report which recommends that the Centers for Medicare and Medicaid Services should not adjust Medicare payments geographically, but should continue to focus on value-based payment reforms.
Two new provider alliances demonstrate how Central Florida health systems are reducing costs and deepening care coordination by extending their capabilities.
Hospitals, physicians and payers will focus information technology investments on highest-priority and efficiency projects to meet regulations.
The University of Pittsburgh Medical Center and health insurer Highmark have been engaged in contentious litigation for some time, amid a contract set to end in 2014, and now a series of advertising campaigns has brought Pennsylvania's governor into the debate.
Nancy-Ann DeParle may have left the Obama White House last January, but she did not leave healthcare behind. She spoke with HFN about her healthcare investing strategy as well as broader trends in the healthcare industry.